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Last Modified: July 12, 2020

Well, if you have an up and running WordPress website, you’d know how important it is to optimize your website for search engines. It doesn’t matter how beautifully your website is crafted or how you create a website, without proper SEO it isn’t going to work in full pace. An SEO-friendly website has higher chances of appearing on the first page of the search results and drive constant traffic to your website.

SEO has always been the buzzword of the online world. After all, every business wants to have higher rankings and come up on the first Google SERP’s. However, at times, most of us get carried away with search engine optimization. Therefore, the best way is to keep things simple and use a bit of common sense.

Set Your Permalinks

The URLs of your website pages and posts are called Permalinks. In layman’s language, they are what users use in their address bars to reach to your website and view relevant page. They are also used by other websites and search engines to link to your website.

WordPress comes with a default permalink settings to allow you to change them as per your convenience and needs. These settings can be found in Settings > Permalinks

It is always a best practice to change the default setting to post name i.e. /%postname%/ since it is easy to remember by the users and simple to index by search engines.

Info

Here are a few examples:

  • Bad Permalink: www.yoursite.com/?p=3423 (Default Option in WP)
  • Pretty Permalink: www.yoursite.com/this-is-easy-to-read (Post Name Option in WP)

  • or This: www.yoursite.com/2020/02/this-is-easy-to-read-too (Month and Name Option in WP)

Delete Thin Content

If you have any in your site that contain less than 300 words and that too not providing clear and useful information to user then it is called thin content.

If you have a lot of dead weight pages, you’re basically watering dead plants. Instead, uproot those plants and keep your water going to the plants already performing well, so they can perform even better.

Use Google Analytics

Google Analytics is a popular analytic tool developed and offered by Google. It is absolutely free to use and helps you keep track of your website traffic. The tool lets you know about the traffic source, behavior and various other important attributes that will help you better reach your target audience.

SEO Plugins

WordPress is extremely well-coded which is why many call it SEO friendly. But the real SEO benefit comes from WordPress plugins “WordPress SEO by Yoast“. This plugin is by far the most complete SEO solution that is available for WordPress.

How to install and set up Yoast SEO on WordPress?

You can find the full information here.

How to use the content & SEO analysis of Yoast SEO?

You can find the full information here.